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Pink October

October has become the international Breast Cancer Awareness month and countless Icelandic companies and products are decorated with the pink ribbon, coloured pink or sold with a promise that a portion of the total cost be donated to the Icelandic Cancer Society.

Landmark buildings in Akureyri, such as Hof Cultural and Conference Center, Akureyri church, Akureyri Junior College and the Akureyri theatre are illuminated pink during the month.

Friday the 16th October is a pink day around the country and people are encouraged to wear something pink to work.